For a couple of years Cs and I spent many a Tuesday night having dinner at the DOG. Two meals for the price of one. Two main meals for the single price of just the dearer selection.
The menu didn't change and truthfully we were probably bored with the food but it was a cheap meal out and the clientele, heavily based on British and Irish Tradies on working holidays in Australia still wearing their construction work clothes provided irresistible eye candy.
Oh, this is the DOG;
The affectionate nickname for the Duke of Gloucester Hotel in the Sydney suburb of Randwick.
Then came disaster. The restaurant section changed hands. The menu changed and the two for one Tuesday became two burgers for the price of one. The real disaster, though, was that the Tradies stopped coming.
That was about six months ago.
I suspect that the hotel regretted that change. The management of the restaurant has changed again. So has the menu and two for the price of one has returned. Not so, it seems, have the Tradies returned. The menu is slightly pricier but at least a degree of choice has returned. We enjoyed out meal there this evening and whilst Tradies were not in evidence there enough eye candy to encourage us to return. For a while at least.
This has happened a few times to us at various places, usually hotels. We just don't go back. I think the two for one deal is to build up numbers and hopefully retain a good number of them after the deal is stopped. At times it does seem to work.
ReplyDeleteAndrew; it is all marketing.
DeleteLove pub grub.
ReplyDeleteMe too, generally, AdRad.
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